Concepedia

App Store Optimization

App Store Optimization is a strategic methodology within mobile application marketing that enhances an application's visibility and discoverability in app store rankings through the systematic refinement of metadata, keywords, visual assets, and user engagement signals.

6

Publications

274

Citations

18

Authors

10

Institutions

Publications per year

2017–2026

4

Variants

Aso

Parents

Publications

6

Get rich or die trying… finding revenue model fit using machine learning and multiple cases

Ron Tidhar, Kathleen M. Eisenhardt · Strategic Management Journal · 2020 · 114 citations

, , +14

App store mining is not enough for app improvement

Maleknaz Nayebi, Henry Cho, Guenther Ruhe · Empirical Software Engineering · 2018 · 84 citations

, , +4

Make the apps stand out: discoverability and perceived value are vital for adoption

Ling Jiang, Wenkai Zhou, Zhuoyi Ren et al. · Journal of Research in Interactive Marketing · 2021 · 25 citations

, , +14

Optimized Functionality for Super Mobile Apps

Maleknaz Nayebi, Guenther Ruhe · 2017 · 22 citations

, , +17

Mobile app and app store analysis, testing and optimisation

Mark Harman, Afnan Al-Subaihin, Yantao Jia et al. · 2016 · 17 citations · Full text

, , +16

1–5 of 6

Authors

18

  1. MN
    Maleknaz Nayebi

    University of Calgary, Canada

    2 publications · 106 citations

    2

    h-index

  2. GR
    Guenther Ruhe

    University of Calgary, Canada

    2 publications · 106 citations

    2

    h-index

  3. ZY
    Zhilin Yang

    City University of Hong Kong, Hong Kong SAR China

    1 publications · 25 citations

    1

    h-index

  4. KM
    Kathleen M. Eisenhardt

    Stanford University, United States

    1 publications · 114 citations

    1

    h-index

  5. FS
    Federica Sarro

    University College London, United Kingdom

    1 publications · 17 citations

    1

    h-index

1–5 of 18

Institutions

10

  1. University of Calgary

    Calgary, Canada

    2 h-index

    4 publications

    212 citations

  2. University College London

    London, United Kingdom

    2 h-index

    8 publications

    126 citations

  3. Guizhou University

    Guiyang, China

    1 h-index

    1 publications

    25 citations

  4. Bournemouth University

    Poole, United Kingdom

    1 h-index

    1 publications

    12 citations

  5. University of Central Oklahoma

    Edmond, United States

    1 h-index

    1 publications

    25 citations

  6. Macau University of Science and Technology

    Macao, Macao

    1 h-index

    1 publications

    25 citations

  7. National Institute of Informatics

    Tokyo, Japan

    1 h-index

    1 publications

    12 citations

  8. Stanford University

    Stanford, United States

    1 h-index

    2 publications

    228 citations

1–8 of 10

Venues

  1. IEEE Transactions on Evolutionary Computation

    1 publications · 12 citations

    1

    h-index

  2. Empirical Software Engineering

    1 publications · 84 citations

    1

    h-index

  3. Journal of Research in Interactive Marketing

    1 publications · 25 citations

    1

    h-index

  4. Strategic Management Journal

    SMJ · 1 publications · 114 citations

    1

    h-index

  5. VUBIR (Vrije Universiteit Brussel)

    Repository · 1 publications · 10 citations

1–5