Concepedia

Alliance Matching

Alliance Matching is a strategic framework within alliance formation that systematically aligns potential partner attributes with specific alliance objectives to optimize compatibility and collaborative outcomes.

23

Publications

3.2K

Citations

44

Authors

39

Institutions

Publications per year

2017–2026

5

Parents

Publications

23

Organizing Successful Co-Marketing Alliances

Louis P. Bucklin, Sanjit Sengupta · Journal of Marketing · 1993 · 878 citations

, , +15

Choice and performance of governance mechanisms: matching alliance governance to asset type

Glenn Hoetker, Thomas Mellewigt · Strategic Management Journal · 2009 · 515 citations · Full text

, , +17

Organizing Successful Co-Marketing Alliances

Louis P. Bucklin, Sanjit Sengupta · Journal of Marketing · 1993 · 383 citations

, , +15

A Matching Theory of Alliance Formation and Organizational Success: Complementarity and Compatibility

Hitoshi Mitsuhashi, Henrich R. Greve · Academy of Management Journal · 2009 · 298 citations

, , +17

A two‐sided matching approach for partner selection and assessing complementarities in partners' attributes in inter‐firm alliances

Denisa Mindruta, Mahka Moeen, Rajshree Agarwal · Strategic Management Journal · 2015 · 191 citations

, , +17

1–5 of 23

Authors

44

  1. HM
    Hitoshi Mitsuhashi

    Keio University, Japan

    3 publications · 425 citations

    3

    h-index

  2. TM
    Thomas Mellewigt

    Freie Universität Berlin, Germany

    3 publications · 561 citations

    3

    h-index

  3. LP
    Louis P. Bucklin

    University of California, Berkeley, United States

    2 publications · 1.3K citations

    2

    h-index

  4. HR
    Henrich R. Greve

    INSEAD, Singapore

    2 publications · 387 citations

    2

    h-index

  5. SS
    Sanjit Sengupta

    San Francisco State University, United States

    2 publications · 1.3K citations

    2

    h-index

1–5 of 44

Institutions

39

  1. University of Maryland, College Park

    College Park, United States

    3 h-index

    3 publications

    1.5K citations

  2. Keio University

    Tokyo, Japan

    3 h-index

    3 publications

    425 citations

  3. Freie Universität Berlin

    Berlin, Germany

    3 h-index

    3 publications

    561 citations

  4. HEC Paris

    Jouy-en-Josas, France

    2 h-index

    2 publications

    220 citations

  5. University of Illinois Urbana-Champaign

    Urbana, United States

    2 h-index

    2 publications

    541 citations

  6. University of Toronto

    Toronto, Canada

    2 h-index

    3 publications

    299 citations

  7. University of California, Berkeley

    Berkeley, United States

    2 h-index

    2 publications

    1.3K citations

  8. Chapman University

    Orange, United States

    1 h-index

    1 publications

    16 citations

1–8 of 39

Venues

  1. Strategic Management Journal

    SMJ · 3 publications · 722 citations

    3

    h-index

  2. Organization Science

    2 publications · 173 citations

    2

    h-index

  3. Journal of Marketing

    JM · 2 publications · 1.3K citations

    2

    h-index

  4. Kybernetes

    1 publications · 19 citations

    1

    h-index

  5. Journal of Retailing and Consumer Services

    1 publications · 43 citations

    1

    h-index

1–5