Concepedia

Advertising-based Monetization

Advertising-Based Monetization is a revenue generation strategy, within the broader class of monetization models, that specifically derives income from displaying third-party advertisements to users, distinguishing itself by prioritizing ad impressions, clicks, or engagements as the primary economic driver rather than direct user payments or transaction fees.

25

Publications

975

Citations

69

Authors

47

Institutions

Publications per year

2017–2026

6

Parents

Publications

25

Breaking for commercials

Narseo Vallina-Rodríguez, Jay R. Shah, Alessandro Finamore et al. · 2012 · 172 citations

, , +13

Annoyed Users

Enric Pujol, Oliver Hohlfeld, Anja Feldmann · 2015 · 122 citations

, , +11

On the monetization of mobile apps

Gil Appel, Barak Libai, Eitan Muller et al. · International Journal of Research in Marketing · 2019 · 85 citations · Full text

, , +17

Revenue maximization in incentivized social advertising

Çiğdem Aslay, Francesco Bonchi, Laks V. S. Lakshmanan et al. · Proceedings of the VLDB Endowment · 2017 · 61 citations

, , +13

Vertical Differentiation and a Comparison of Online Advertising Models

Mei Lin, Xuqing Ke, Andrew B. Whinston · Journal of Management Information Systems · 2012 · 57 citations

, , +17

1–5 of 25

Authors

69

  1. HY
    Haoran Yu

    Chinese University of Hong Kong, Hong Kong SAR China

    2 publications · 52 citations

    2

    h-index

  2. JH
    Jianwei Huang

    Chinese University of Hong Kong, Hong Kong SAR China

    2 publications · 52 citations

    2

    h-index

  3. LG
    Lin Gao

    Harbin Institute of Technology, China

    2 publications · 52 citations

    2

    h-index

  4. KB
    Kamal Baid

    Indian Institute of Technology Guwahati, India

    2 publications · 36 citations

    2

    h-index

  5. MH
    Man Hon Cheung

    Chinese University of Hong Kong, Hong Kong SAR China

    2 publications · 52 citations

    2

    h-index

1–5 of 69

Institutions

47

  1. Chinese University of Hong Kong

    Hong Kong, Hong Kong

    2 h-index

    7 publications

    174 citations

  2. Harbin Institute of Technology

    Harbin, China

    2 h-index

    2 publications

    52 citations

  3. Technische Universität Berlin

    Berlin, Germany

    2 h-index

    3 publications

    267 citations

  4. Indian Institute of Technology Guwahati

    Guwahati, India

    2 h-index

    3 publications

    56 citations

  5. University of Bologna

    Bologna, Italy

    1 h-index

    1 publications

    13 citations

  6. University of Cambridge

    Cambridge, United Kingdom

    1 h-index

    3 publications

    516 citations

  7. University of Notre Dame

    Notre Dame, United States

    1 h-index

    2 publications

    92 citations

  8. University of Southern California

    Los Angeles, United States

    1 h-index

    1 publications

    85 citations

1–8 of 47

Venues

  1. Journal of Public Economics

    1 publications · 10 citations

    1

    h-index

  2. IEEE/ACM Transactions on Networking

    TON · 1 publications · 34 citations

    1

    h-index

  3. Economics Letters

    1 publications · 13 citations

    1

    h-index

  4. International Journal of Research in Marketing

    IJRM · 1 publications · 85 citations

    1

    h-index

  5. Production and Operations Management

    POMS · 1 publications · 46 citations

    1

    h-index

1–5