Concepedia
Statistics
Publications
5
Citations
117
H-Index
Active since
2006
Affiliations
University of Minnesota(Current)
University of Wisconsin–Stout
Jongeun Rhee is an author at University of Minnesota specializing in consumer behavior, management, and marketing.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchFashionBrandingPsychologyBrand EquityBrand LoyaltyBrand Strategy
Publications per year
2006–2019
Investigating relationships between adolescents' liking for an apparel brand and brand self congruency
Jongeun Rhee, Kim K. P. Johnson · Young Consumers Insight and Ideas for Responsible Marketers · 2012 · 36 citations
Consumer Research, Brand Strategy, Social Influence +24
Multi‐channel shopping: channel use among rural consumers
Kim K. P. Johnson, Jeong‐Ju Yoo, Jongeun Rhee et al. · International Journal of Retail & Distribution Management · 2006 · 32 citations
Customer Satisfaction, Multi‐channel Shoppers, Consumer Uncertainty +17
Predicting adolescents' apparel brand preferences
Jongeun Rhee, Kim K. P. Johnson · Journal of Product & Brand Management · 2012 · 24 citations
Family Members, Favorite Apparel Brand, Consumer Research +22
Home sewers' satisfaction with fit of apparel patterns
Karen LaBat, Carol J. Salusso, Jongeun Rhee · Journal of Fashion Marketing and Management · 2007 · 13 citations
Customer Satisfaction, Engineering, Home Sewing Patterns +21
‘The wardrobe diet’: teaching sustainable consumption through experience with undergraduates in the USA
Jongeun Rhee, Kim K. P. Johnson · International Journal of Fashion Design Technology and Education · 2019 · 12 citations
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