Concepedia
Statistics
Publications
2
Citations
45
H-Index
Active since
1993
Allan C. Reddy is an author specializing in marketing, service strategy, and service relationship quality.
Publications per year
1993–2002
Tangibilizing the intangibles: some strategies for servicesmarketing
Allan C. Reddy, Bruce D. Buskirk, Ajit Kaicker · Journal of Services Marketing · 1993 · 33 citations
Management, Marketing, Marketing Management +13
A Conceptual Model of the Principles Governing Effective E-Commerce
Allan C. Reddy, Rajesh Iyer · 2002 · 12 citations
Business, Management Information Systems, Marketing +10
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