Bruce D. Buskirk

Statistics

Publications

Citations

152

H-Index

Active since

1992

Affiliations

California State University, Bakersfield(Current)

Bruce D. Buskirk is an author at California State University, Bakersfield specializing in management, online assessment, and service relationship marketing.

Publications per year

1992–2009

Publications

Technology life cycles in industrial markets

Edward T. Popper, Bruce D. Buskirk · Industrial Marketing Management · 1992 · 88 citations

Management, Economics, Technology Management +14

Tangibilizing the intangibles: some strategies for servicesmarketing

Allan C. Reddy, Bruce D. Buskirk, Ajit Kaicker · Journal of Services Marketing · 1993 · 33 citations

Management, Marketing, Marketing Management +13

Utilizing Online Exams: A Case Study

Stacy M. P. Schmidt, David L. Ralph, Bruce D. Buskirk · Journal of College Teaching & Learning (TLC) · 2009 · 31 citations · Full text

Education, Educational Technology, Higher Education +13

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