Concepedia

Judith Marshall

JM

Statistics

Publications

5

Citations

211

H-Index

5

Active since

1988

Affiliations

Carleton University(Current)

University of Calgary

Judith Marshall is an author at Carleton University specializing in marketing management, sales management, and marketing.

Publications per year

1988–1994

5

Publications

5

MEASURING INEQUALITY WITHIN THE HOUSEHOLD

Frances Woolley, Judith Marshall · Review of Income and Wealth · 1994 · 89 citations

Social Sciences, Economics, Sociology +17

Technology Acceptance in Canadian Retail Banking: A Study of Consumer Motivations and Use of ATMs

Judith Marshall, Louise A. Heslop · International Journal of Bank Marketing · 1988 · 53 citations

Business, Marketing, Marketing Management +17

An empirical study of factors influencing innovation implementation in industrial sales organizations

Judith Marshall, Harrie Vredenburg · Journal of the Academy of Marketing Science · 1992 · 34 citations

Management, Innovation Management, Organization Studies +16

Successfully using telemarketing in industrial sales

Judith Marshall, Harrie Vredenburg · Industrial Marketing Management · 1988 · 20 citations

Management, Marketing, Marketing Management +9

The roles of outside and inside sales representatives

Judith Marshall, Harrie Vredenburg · Journal of Direct Marketing · 1991 · 15 citations

Management, Marketing, Marketing Management +13

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