7
Publications
493
Citations
7
H-Index
2012
Active since
Affiliations
Hong Zhang is an author at Indian Institute of Management Raipur specializing in marketing, management, and social media.
Top concepts
MarketingManagementBusinessSocial MediaConsumer ResearchArtsEducationEngineeringBrand EquityCommunication
Publications per year
2012–2024
7
7
Hong Zhang, Sumeet Gupta, Wei Sun et al. · Information & Management · 2019 · 183 citations
Social Media, Organizational Communication, Media Marketing +13
Four Methods for Calculating Blood-loss after Total Knee Arthroplasty
Fuqiang Gao, Zijian Li, Ke Zhang et al. · Chinese Medical Journal · 2015 · 124 citations · Full text
Can consumers be persuaded on brand microblogs? An empirical study
Kem Z.K. Zhang, Stuart J. Barnes, Sesia J. Zhao et al. · Information & Management · 2017 · 102 citations
Hong Zhang, Yaobin Lu, Sumeet Gupta et al. · International Journal of Mobile Communications · 2014 · 36 citations · Full text
Customer Satisfaction, Relationship Marketing, Service Quality +12
Rows per page
1–5 of 7