Concepedia

Sai Vijay Tata

SV

Statistics

Publications

11

Citations

396

H-Index

11

Active since

2015

Affiliations

Indian Institute of Management Raipur(Current)

Indian Institute of Management Ranchi

Indian Institute of Management Bodh Gaya

Indian Institute of Management Ahmedabad

Chandigarh University

Sai Vijay Tata is an author at Indian Institute of Management Raipur specializing in business, consumer behavior, and marketing.

Publications per year

2015–2024

11

Publications

11

An examination of the role of review valence and review source in varying consumption contexts on purchase decision

Sai Vijay Tata, Sanjeev Prashar, Sumeet Gupta · Journal of Retailing and Consumer Services · 2019 · 81 citations

, , +17

Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression

Nilesh Arora, Sanjeev Prashar, Chandan Parsad et al. · DECISION · 2019 · 53 citations

, , +15

Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands

Nilesh Arora, Sanjeev Prashar, Sai Vijay Tata et al. · Journal of Consumer Marketing · 2021 · 51 citations

, , +15

Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis

Sainaz Sardar, Sai Vijay Tata, Subhro Sarkar · Journal of Retailing and Consumer Services · 2024 · 47 citations

, , +13

Examining the influence of satisfaction and regret on online shoppers' post-purchase behaviour

Sai Vijay Tata, Sanjeev Prashar, Chandan Parsad · Benchmarking An International Journal · 2020 · 43 citations

, , +17

1–5 of 11