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Sainaz Sardar

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Statistics

Publications

1

Citations

47

H-Index

1

Active since

2024

Affiliations

Indian Institute of Management Ranchi(Current)

Sainaz Sardar is an author at Indian Institute of Management Ranchi specializing in online consumer behavior, social influence, and influencer marketing.

ORCID

Publications per year

2024–2024

1

Publications

1

Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis

Sainaz Sardar, Sai Vijay Tata, Subhro Sarkar · Journal of Retailing and Consumer Services · 2024 · 47 citations

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