Concepedia

Subhro Sarkar

SS

Statistics

Publications

10

Citations

707

H-Index

10

Active since

2017

Affiliations

Indian Institute of Management Rohtak(Current)

Indian Institute of Management Ranchi

Indian Institute of Technology Mandi

Subhro Sarkar is an author at Indian Institute of Management Rohtak specializing in business, consumer behavior, and marketing.

Publications per year

2017–2024

10

Publications

10

A meta-analysis of antecedents and consequences of trust in mobile commerce

Subhro Sarkar, Sumedha Chauhan, Arpita Khare · International Journal of Information Management · 2019 · 364 citations

Business, Marketing, Marketing Management +12

Influence of Expectation Confirmation, Network Externalities, and Flow on Use of Mobile Shopping Apps

Subhro Sarkar, Arpita Khare · International Journal of Human-Computer Interaction · 2018 · 101 citations

Business, Information Systems, Marketing +17

Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis

Sainaz Sardar, Sai Vijay Tata, Subhro Sarkar · Journal of Retailing and Consumer Services · 2024 · 47 citations

Business, Marketing, Marketing Management +13

Influence of consumer decision-making styles on use of mobile shopping applications

Subhro Sarkar, Arpita Khare, Amrut Sadachar · Benchmarking An International Journal · 2019 · 45 citations

Business, Marketing, Marketing Management +17

Moderating effect of price perception on factors affecting attitude towards online shopping

Subhro Sarkar, Arpita Khare · Journal of Marketing Analytics · 2017 · 34 citations

Business, Marketing, Marketing Management +13

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