Concepedia

Winnie Poh Ming Wong

WP

4

Publications

195

Citations

4

H-Index

2017

Active since

Affiliations

University of Technology Sarawak(Current)

Universiti Malaysia Sarawak

Winnie Poh Ming Wong is an author at University of Technology Sarawak specializing in consumer behavior, marketing, and consumer research.

Top concepts

MarketingConsumer BehaviorConsumer ResearchArtsTrustDesignEducationManagementSmart CityTechnology

Publications per year

2017–2023

4

Publications

4

Green consumption behaviour among Generation Z college students in China: the moderating role of government support

Pick-Soon Ling, Chee-Hua Chin, Jia Yi et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2023 · 69 citations

Sustainable Consumption, Green Marketing, Sustainable Development +22

Intention to Use Islamic Banking Products and Its Determinants

Nelson Lajuni, Winnie Poh Ming Wong, Yusman Yacob et al. · DergiPark (Istanbul University) · 2017 · 63 citations · Full text

Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust

Chee-Hua Chin, Winnie Poh Ming Wong, Tat‐Huei Cham et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2023 · 46 citations

Artificial Intelligence, Engineering, Innovation Adoption +26

GREEN PRODUCTS PURCHASE INTENTION: A STUDY OF SIBU SARAWAK

Jia Yii Wong, Hui Shein Wong, Winnie Poh Ming Wong · 2020 · 17 citations · Full text

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