Concepedia
1
Publications
72
Citations
H-Index
2021
Active since
Affiliations
Western Sydney University(Current)
Mohshin Habib is an author at Western Sydney University specializing in business, management, and consumer culture.
Top concepts
BusinessMarketingManagementConsumer CultureConsumer BehaviorConsumer Research
Publications per year
2021–2021
Bandwagon vs snob luxuries: Targeting consumers based on uniqueness dominance
Manish Das, Mohshin Habib, Victor Saha et al. · Journal of Retailing and Consumer Services · 2021 · 72 citations · Full text
Uniqueness Dominance, Consumer Culture, Management +7
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