Junghwa Son

Consumers' purchase intention toward foreign brand goods

Junghwa Son, Byoungho Jin, Bobby George · Management Decision · 2013 · 87 citations

Business, Marketing, Marketing Management +13

An exploration of brand equity antecedents concerning brand loyalty: A cognitive, affective, and conative perspective

Delisia Matthews, Junghwa Son, Kittichai Watchravesringkan · Journal of Business & Retail Management Research · 2014 · 48 citations

Business, Marketing, Marketing Management +13

When do high prices lead to purchase intention? Testing two layers of moderation effects

Junghwa Son, Byoungho Jin · Asia Pacific Journal of Marketing and Logistics · 2019 · 33 citations

Business, Marketing, Marketing Management +13

The effects of out-of-stock, return, and cancellation amounts on the order amounts of an online retailer

Junghwa Son, Ji Hye Kang, Sungha Jang · Journal of Retailing and Consumer Services · 2019 · 25 citations · Full text

Management, Business Economics, Operations Management +16

Prediction of bitumen content in oil sand based on FT-IR measurement

Songhun Yoon, Junghwa Son, Wonkyu Lee et al. · Journal of Industrial and Engineering Chemistry · 2009 · 23 citations

Engineering, Materials Engineering, Petroleum Engineering +7