Statistics
Publications
1
Citations
87
H-Index
1
Active since
2013
Affiliations
Bobby George is an author at M S Ramaiah University of Applied Sciences specializing in international branding, business, and purchase intent modeling.
Publications per year
2013–2013
1
1
Consumers' purchase intention toward foreign brand goods
Junghwa Son, Byoungho Jin, Bobby George · Management Decision · 2013 · 87 citations
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