Concepedia

Choy-Har Wong

CW

5

Publications

491

Citations

5

H-Index

2010

Active since

Affiliations

Universiti Tunku Abdul Rahman(Current)

Wawasan Open University

UCSI University

Universiti Teknologi MARA

Open University Malaysia

Choy-Har Wong is an author at Universiti Tunku Abdul Rahman specializing in management, communication, and marketing.

Top concepts

MarketingManagementCommunicationMobile MarketingArtsTechnologyTelevisionAdvertisingMedia StudiesMedia Marketing

Publications per year

2010–2015

5

Publications

5

Mobile advertising: The changing landscape of the advertising industry

Choy-Har Wong, Garry Wei‐Han Tan, Boon‐In Tan et al. · Telematics and Informatics · 2015 · 173 citations

Advertising, Mobile Marketing, Digital Marketing +7

Mobile TV: a new form of entertainment?

Choy-Har Wong, Garry Wei‐Han Tan, Siew‐Phaik Loke et al. · Industrial Management & Data Systems · 2014 · 111 citations

Cultural Consumption, Innovation Adoption, Effort Expectancy +28

Adoption of mobile social networking sites for learning?

Choy-Har Wong, Garry Wei‐Han Tan, Siew‐Phaik Loke et al. · Online Information Review · 2015 · 102 citations

Behavioral Intention, E-learning, Innovation Adoption +21

Can mobile TV be a new revolution in the television industry?

Choy-Har Wong, Garry Wei‐Han Tan, Teck-Soon Hew et al. · Computers in Human Behavior · 2015 · 71 citations

Media Studies, Television Study, New Revolution +12

Assessing the link between service quality dimensions and knowledge sharing: Student perspective

Boon‐In Tan, Choy-Har Wong, Chee-Hoong Lam et al. · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2010 · 34 citations · Full text

Total Quality Management, Customer Satisfaction, Service Quality Dimensions +16

Rows per page

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