Concepedia
1
Publications
3.3K
Citations
H-Index
2000
Active since
Affiliations
St. Cloud State University(Current)
Bong-Goo Yoo is an author at St. Cloud State University specializing in brand strategy, business, and brand equity.
Top concepts
BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand Management
Publications per year
2000–2000
An Examination of Selected Marketing Mix Elements and Brand Equity
Bong-Goo Yoo, Naveen Donthu, Sungho Lee · Journal of the Academy of Marketing Science · 2000 · 3.3K citations
Marketing, Management, Business +4
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