Concepedia

Author

Bong-Goo Yoo

St. Cloud State University

Also Known As

B. Yoo, Bong-Goo Yoo, Byung-Cheol Yoo, ROBERT E. SIBLEY

13

Publications

3.3K

Citations

2

H-Index

7

Concepts

All Affiliations

St. Cloud State University
BY

About

Bong-Goo Yoo is an author at St. Cloud State University specializing in brand strategy, business, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

3.3K

2

Management

1

1

3.3K

3

Marketing

1

1

3.3K

4

Brand Management

1

1

3.3K

5

Brand Strategy

1

1

3.3K

Bong-Goo Yoo

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1

Publications

3.3K

Citations

1

H-Index

YearCitations

An Examination of Selected Marketing Mix Elements and Brand Equity

Bong-Goo Yoo, Naveen Donthu, Sungho Lee

Journal of the Academy of Marketing Science

2000

3.3K

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