Concepedia

Ronald E. McCarville

RE

13

Publications

426

Citations

11

H-Index

1987

Active since

Affiliations

University of Waterloo(Current)

Texas A&M University

Ronald E. McCarville is an author at University of Waterloo specializing in business, marketing, and management.

Top concepts

Publications per year

1987–2005

13

Publications

13

Understanding Sport Sponsorship through Exchange Theory

Ronald E. McCarville, Robert Copeland · Journal of Sport Management · 1994 · 93 citations

, , +13

The influence of outcome messages on reference prices

Ronald E. McCarville, John L. Crompton, Jane Sell · Leisure Sciences · 1993 · 59 citations

The role of fairness in users’ assessments of first‐time fees for a public recreation service

Ronald E. McCarville, Stephen D. Reiling, Christopher M. White · Leisure Sciences · 1996 · 39 citations

An empirical investigation of the influence of cost information on willingness to pay for public aerobics classes

Ronald E. McCarville · Leisure Sciences · 1991 · 39 citations

, , +31

The Effectiveness of Selected Promotions on Spectators' Assessments of a Nonprofit Sporting Event Sponsor

Ronald E. McCarville, Christopher M. Flood, Tabatha A. Froats · Journal of Sport Management · 1998 · 36 citations

, , +22

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