Ronald E. McCarville

Author

University of Waterloo

Also Known As

RONALD E. McCARVILLE, Ronald E. McCarville, Ronald E. Mccarville

Publications

476

Citations

H-Index

Concepts

All Affiliations

University of Waterloo Texas A&M University

About

Ronald E. McCarville is an author at University of Waterloo specializing in business, marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	9	9	268
2	Management	8	8	261
3	Health Sciences	2	2	56
4	Arts	1	1	21
5	Social Sciences	1	1	39

Ronald E. McCarville

Publications

426

Citations

H-Index

Page 1

	Year	Citations
Understanding Sport Sponsorship through Exchange Theory Ronald E. McCarville, Robert Copeland Journal of Sport Management Sport ParticipationAdvertisingOffer PropositionsManagementExperimental Economics	1994	93
The influence of outcome messages on reference prices Ronald E. McCarville, John L. Crompton, Jane Sell Leisure Sciences	1993	59
The role of fairness in users’ assessments of first‐time fees for a public recreation service Ronald E. McCarville, Stephen D. Reiling, Christopher M. White Leisure Sciences	1996	39
An empirical investigation of the influence of cost information on willingness to pay for public aerobics classes Ronald E. McCarville Leisure Sciences Behavioral Decision MakingConsumer StudyConsumer ResearchPublic Aerobics ClassesPsychology	1991	39
The Effectiveness of Selected Promotions on Spectators' Assessments of a Nonprofit Sporting Event Sponsor Ronald E. McCarville, Christopher M. Flood, Tabatha A. Froats Journal of Sport Management Hypothetical NonprofitConsumer ResearchSports SponsorshipSocial MarketingProgram Evaluation	1998	36
Perceived constraints to leisure participation within five activity domains. Ronald E. McCarville, Bryan Smale Journal of Park and Recreation Administration Leisure StudyPhysical ActivityPerformance StudiesLeisure StudiesHealth Sciences	1993	35
An Empirical Investigation of the Influence of Information on Reference Prices for Public Swimming Pools Ronald E. McCarville, John L. Crompton Journal of Leisure Research Reference PriceMarket DesignHigher Reference PricePublic Swimming PoolsPricing Policy	1987	33
Altering Perceptions Through Repositioning: An Exercise in Framing Andrew T. Kaczynski, Mark E. Havitz, Ronald E. McCarville Leisure Sciences Community PerceptionPublic MindConsumer ResearchSocial MarketingSocial Influence	2005	21
The importance of price last paid in developing price expectations for a public leisure service. Ronald E. McCarville Journal of Park and Recreation Administration Price ExpectationsCustomer SatisfactionLeisure StudyBehavioral Decision MakingConsumer Research	1996	21
Propositions addressing perceptions of reference price for public recreation services Ronald E. McCarville, John L. Crompton Leisure Sciences Customer SatisfactionConsumer EconomicsLeisure StudyConsumer UncertaintyNatural Resource Valuation	1987	15

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