Concepedia

Kwang-Ok Kim

KK

38

Publications

1.3K

Citations

21

H-Index

1993

Active since

Affiliations

Ewha Womans University(Current)

Electronics and Telecommunications Research Institute

Ewha Womans University Medical Center

Centre des Sciences du Goût et de l'Alimentation

Plant & Food Research

Kwang-Ok Kim is an author at Ewha Womans University specializing in health sciences, food quality, and marketing.

Top concepts

HealthFood QualityMarketingFood ChemistryNutritionManagementConsumer ResearchEngineeringFood TechnologySocial Sciences

Publications per year

1993–2021

38

Publications

38

Television Commercials as a Lagging Social Indicator: Gender Role Stereotypes in Korean Television Advertising

Kwang-Ok Kim, Dennis T. Lowry · Sex Roles · 2005 · 108 citations

Marketing, Korean Television Advertising, Television Study +14

Measurement of product emotions using emoji surveys: Case studies with tasted foods and beverages

Sara R. Jaeger, Soh Min Lee, Kwang-Ok Kim et al. · Food Quality and Preference · 2017 · 89 citations

Emojis, Affective Design, Consumer Research +16

Analytic approaches to evaluation modify hedonic responses

John Prescott, Soh Min Lee, Kwang-Ok Kim · Food Quality and Preference · 2011 · 85 citations

Behavioral Sciences, Cognition, Social Sciences +5

Consumer acceptability of coffee as affected by situational conditions and involvement

Soo-Eon Kim, Soh Min Lee, Kwang-Ok Kim · Food Quality and Preference · 2016 · 79 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +11

Patterns of sweet liking in sucrose solutions and beverages

Ji-Yoon Kim, John Prescott, Kwang-Ok Kim · Food Quality and Preference · 2014 · 75 citations

Nutrition, Sucrose Solutions, Beverage Industry +4

Rows per page

1–5 of 38