Concepedia

Chi‐Cheng Wu

CW

12

Publications

578

Citations

12

H-Index

2005

Active since

Affiliations

National Sun Yat-sen University(Current)

University of California, Berkeley

Cheng Shiu University

Chi‐Cheng Wu is an author at National Sun Yat-sen University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchEconomicsAdvertisingCommunicationSocial SciencesBusiness StrategyConsumer Behavior

Publications per year

2005–2019

12

Publications

12

What makes users share content on facebook? Compatibility among psychological incentive, social capital focus, and content type

Pei-Wen Fu, Chi‐Cheng Wu, Yung-Jan Cho · Computers in Human Behavior · 2016 · 140 citations

Social Media, Social Networks, Social Capital Focus +14

Consumer responses to price discrimination: Discriminating bases, inequality status, and information disclosure timing influences

Chi‐Cheng Wu, Yi-Fen Liu, Ying‐Ju Chen et al. · Journal of Business Research · 2011 · 94 citations

Economics, Consumer Decision Making, Behavioral Decision Making +15

A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market

Chi‐Cheng Wu, Chih-Jen Wang · Marketing Letters · 2005 · 59 citations

Marketing, Positive Theory, Management +11

Popular Research Topics in Marketing Journals, 1995–2014

Yung-Jan Cho, Pei-Wen Fu, Chi‐Cheng Wu · Journal of Interactive Marketing · 2017 · 48 citations

Nested Network Effects in Online Free Games with Accessory Selling

Chi‐Cheng Wu, Ying‐Ju Chen, Yung-Jan Cho · Journal of Interactive Marketing · 2013 · 41 citations

Rows per page

1–5 of 12