Concepedia

Chih-Jen Wang

CW

3

Publications

194

Citations

3

H-Index

2005

Active since

Affiliations

National Sun Yat-sen University(Current)

Cheng Shiu University

University of California, Berkeley

Chih-Jen Wang is an author at National Sun Yat-sen University specializing in business, management, and marketing.

Top concepts

Publications per year

2005–2011

3

Publications

3

Consumer responses to price discrimination: Discriminating bases, inequality status, and information disclosure timing influences

Chi‐Cheng Wu, Yi-Fen Liu, Ying‐Ju Chen et al. · Journal of Business Research · 2011 · 94 citations

, , +15

A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market

Chi‐Cheng Wu, Chih-Jen Wang · Marketing Letters · 2005 · 59 citations

, , +11

Is Persuasive Advertising Always Combative in a Distribution Channel?

Chi‐Cheng Wu, Ying‐Ju Chen, Chih-Jen Wang · Marketing Science · 2009 · 41 citations

, , +16

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