Concepedia

Anne L. Balazs

AL

10

Publications

464

Citations

10

H-Index

1990

Active since

Affiliations

University of Georgia(Current)

Mississippi University for Women

University of Massachusetts Amherst

University of Oklahoma

Coca Cola (United States)

Anne L. Balazs is an author at University of Georgia specializing in marketing, management, and customer satisfaction.

Top concepts

MarketingManagementBusinessConsumer BehaviorConsumer ResearchCustomer SatisfactionAgingCultureEconomicsAdvertising

Publications per year

1990–2013

10

Publications

10

International Brand-Name Standardization/Adaptation: Antecedents and Consequences

Aref A. Alashban, Linda A. Hayes, George M. Zinkhan et al. · Journal of International Marketing · 2002 · 141 citations

International Marketing, International Factor Conditions, Brand Strategy +18

The antecedents of student loyalty in online programs

Ali Dehghan, John Dugger, David D. Dobrzykowski et al. · International Journal of Educational Management · 2013 · 64 citations

Student Loyalty, Customer Satisfaction, Relationship Marketing +14

The Structure of São Paulo Street Markets: Evolving Patterns of Retail Institutions

George M. Zinkhan, Suzana de M. Fontenelle, Anne L. Balazs · Journal of Consumer Affairs · 1999 · 64 citations

Natural Selection Theory, Consumer Study, São Paulo +21

Role transitions in older adults: A marketing opportunity

Charles D. Schewe, Anne L. Balazs · Psychology and Marketing · 1992 · 57 citations

Customer Experience, Customer Satisfaction, Aging +16

Methodological Issues in Aging Research

Anne L. Balazs, Thomas S. Graca, Charles D. Schewe · Journal of Ambulatory Care Marketing · 1991 · 41 citations

Aging, Healthy Aging, Longevity +8

Rows per page

1–5 of 10