Concepedia

Aref A. Alashban

AA

2

Publications

278

Citations

2

H-Index

2001

Active since

Affiliations

King Fahd University of Petroleum and Minerals(Current)

Aref A. Alashban is an author at King Fahd University of Petroleum and Minerals specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementBrandingTechnologyBrand EquityBrand StrategyBrand AuthorityBrand AwarenessBrand Management

Publications per year

2001–2002

2

Publications

2

International Brand-Name Standardization/Adaptation: Antecedents and Consequences

Aref A. Alashban, Linda A. Hayes, George M. Zinkhan et al. · Journal of International Marketing · 2002 · 141 citations

International Marketing, International Factor Conditions, Brand Strategy +18

Customer adoption of tele‐banking technology:the case of Saudi Arabia

Aref A. Alashban, Mohammed A. Burney · International Journal of Bank Marketing · 2001 · 137 citations

Customer Satisfaction, Business Operations, Mobile Commerce +13

Rows per page

1–2 of 2