Statistics
Publications
3
Citations
117
H-Index
3
Active since
2011
Affiliations
Jungyeon Sung is an author at Sungkyunkwan University specializing in attitude toward advertising, advertising psychology, and attitude toward ads.
Publications per year
2011–2015
3
3
Effects of underdog (vs. top dog) positioning advertising
Sunkyu Jun, Jungyeon Sung, James W. Gentry et al. · International Journal of Advertising · 2015 · 43 citations
Business, Marketing, Psychology +15
1–3 of 3