Lili Gai

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Active since

2015

Affiliations

The University of Texas of the Permian Basin(Current)

University of North Texas

Lili Gai is an author at The University of Texas of the Permian Basin specializing in higher education, marketing communications effectiveness, and alcohol use reduction.

Publications per year

2015–2016

Publications

A netnographic analysis of prospective international students’ decision-making process: implications for institutional branding of American universities in the emerging markets

Lili Gai, Chunhao Xu, Lou E. Pelton · Journal of Marketing for HIGHER EDUCATION · 2016 · 40 citations

Education, Higher Education, Marketing +16

Alcohol and college students: Reasons, realization and intention to quit

Audhesh K. Paswan, Lili Gai, Sua Jeon · Journal of Business Research · 2015 · 21 citations

Public Health, Health Behavior, Higher Education +10

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