Concepedia

Kristian S. Palda

KS

17

Publications

1.2K

Citations

14

H-Index

1965

Active since

Affiliations

Queen's University(Current)

Kristian S. Palda is an author at Queen's University specializing in management, marketing, and advertising.

Top concepts

MarketingManagementAdvertisingSocial SciencesConsumer ResearchPoliticsEconomicsPolitical BehaviorAdvertising EffectivenessPublic Policy

Publications per year

1965–1998

17

Publications

17

The Measurement of Cumulative Advertising Effects

Kristian S. Palda · The Journal of Business · 1965 · 270 citations

Advertising, Cumulative Advertising Effects, Targeted Advertising +6

The Hypothesis of a Hierarchy of Effects: A Partial Evaluation

Kristian S. Palda · Journal of Marketing Research · 1966 · 191 citations

The Measurement of Cumulative Advertising Effects

John B. Stewart, Kristian S. Palda · Journal of Marketing Research · 1965 · 116 citations

Advertising, Cumulative Advertising Effects, Targeted Advertising +6

Research for Marketing Decisions.

Kristian S. Palda, Paul E. Green, Donald S. Tull · Journal of the American Statistical Association · 1967 · 101 citations

Marketing Analytics, Consumer Decision Making, Management +6

The Hypothesis of a Hierarchy of Effects: A Partial Evaluation

Kristian S. Palda · Journal of Marketing Research · 1966 · 91 citations

Cognitive Science, Behavioral Decision Making, Bias +12

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