Concepedia
Statistics
Publications
25
Citations
2.1K
H-Index
17
Active since
1994
Affiliations
Simon Fraser University(Current)
Monash University
RMIT University
Australian Regenerative Medicine Institute
Steven Kates is an author at Simon Fraser University specializing in social sciences, marketing, and management.
Top concepts
MarketingSocial SciencesManagementBusinessConsumer ResearchCultureQueer TheoryGenderEconomicsHomosexuality
Publications per year
1994–2018
The Protean Quality of Subcultural Consumption: An Ethnographic Account of Gay Consumers
Steven Kates · Journal of Consumer Research · 2002 · 405 citations
The Dynamics of Brand Legitimacy: An Interpretive Study in the Gay Men's Community: Table 1
Steven Kates · Journal of Consumer Research · 2004 · 370 citations
Social Fitness, Queer Politics, Brand Strategy +22
When customers get clever: managerial approaches to dealing with creative consumers
Pierre Berthon, Leyland Pitt, Ian P. McCarthy et al. · IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli) · 2007 · 340 citations
The Meanings of Lesbian and Gay Pride Day
Steven Kates, Russell W. Belk · Journal of Contemporary Ethnography · 2001 · 165 citations
Queer Of Color Critique, Queer Politics, Homosexuality +19
Out of the closet and out on the street!: Gay men and their brand relationships
Steven Kates · Psychology and Marketing · 2000 · 114 citations
Customer Satisfaction, Consumer Study, Homosexuality +22
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