Concepedia

Kenneth John Peattie

KJ

Statistics

Publications

3

Citations

149

H-Index

3

Active since

1988

Affiliations

University of Wales(Current)

Kenneth John Peattie is an author at University of Wales specializing in marketing management, strategic marketing, and marketing strategy.

Publications per year

1988–2008

3

Publications

3

Social enterprises: diversity and dynamics, contexts and contributions

Kenneth John Peattie, Adrian Morley · ORCA Online Research @Cardiff · 2008 · 94 citations

, , +11

Painting marketing education (or how to recycle old ideas)

Kenneth John Peattie · Journal of Marketing Management · 1990 · 28 citations

, , +8

Matching Marketing Strategies to Corporate Culture: The Parcel and the Wall

Nigel F. Piercy, Kenneth John Peattie · Journal of General Management · 1988 · 27 citations

, , +12

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