Concepedia

Bettina Berg

BB

Statistics

Publications

5

Citations

259

H-Index

5

Active since

2013

Affiliations

Universität Trier(Current)

Liverpool Heart and Chest Hospital

Aalborg University

Leiden University Medical Center

University of Siegen

Bettina Berg is an author at Universität Trier specializing in business, retail brand equity, and marketing.

Publications per year

2013–2023

5

Publications

5

The importance of retail brand equity and store accessibility for store loyalty in local competition

Bernhard Swoboda, Bettina Berg, Hanna Schramm‐Klein et al. · Journal of Retailing and Consumer Services · 2013 · 91 citations

Business, Marketing, Retail Management +17

Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers

Bernhard Swoboda, Bettina Berg, Hanna Schramm‐Klein · Journal of Retailing · 2013 · 55 citations

Business, Marketing, Retail Management +14

Patterns of oral anticoagulant use and outcomes in Asian patients with atrial fibrillation: a post-hoc analysis from the GLORIA-AF Registry

Giulio Francesco Romiti, Bernadette Corica, Marco Proietti et al. · EClinicalMedicine · 2023 · 43 citations · Full text

Medicine, Cardiology, Pharmacotherapy +17

International transfer and perception of retail formats

Bernhard Swoboda, Bettina Berg, Dan‐Cristian Dabija · International Marketing Review · 2014 · 36 citations

Business, Marketing, Marketing Management +17

Comparative effectiveness and safety of non-vitamin K antagonists for atrial fibrillation in clinical practice: GLORIA-AF Registry

Gregory Y.H. Lip, Agnieszka Kotalczyk, Christine Teutsch et al. · Clinical Research in Cardiology · 2022 · 34 citations · Full text

Pharmacy, Cardiology, Pharmacotherapy +13

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