Concepedia

Ainin Sulaiman

AS

8

Publications

390

Citations

8

H-Index

2005

Active since

Affiliations

University of Malaya(Current)

Ainin Sulaiman is an author at University of Malaya specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementFintechInteractive MarketingTechnologyConsumer BehaviorConsumer ResearchDigital MarketingInnovation Adoption

Publications per year

2005–2016

8

Publications

8

An overview of mobile banking adoption among the urban community

Ainin Sulaiman, Noor Ismawati Jaafar, Suhana Mohezar · International Journal of Mobile Communications · 2006 · 126 citations

Customer Satisfaction, Innovation Adoption, Consumer Research +18

Understanding civic engagement behaviour on Facebook from a social capital theory perspective

Anne Marie Warren, Ainin Sulaiman, Noor Ismawati Jaafar · Behaviour and Information Technology · 2014 · 74 citations

Prospects and Challenges of E‐Banking In Malaysia

Ainin Sulaiman, LIM C.H, Alice WEE · The Electronic Journal of Information Systems in Developing Countries · 2005 · 65 citations · Full text

Family Members, Local Bank Websites, Retail Banking +18

The effect of User's Informational‐Based Readiness on innovation acceptance

Ali Hussein Zolait, Minna Mattila, Ainin Sulaiman · International Journal of Bank Marketing · 2009 · 50 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +16

Incorporating the Innovation Attributes Introduced by Rogers’Theory into Theory of Reasoned Action: An Examination of Internet Banking Adoption in Yemen

Ali Hussein Zolait, Ainin Sulaiman · Computer and Information Science · 2008 · 33 citations · Full text

Innovation Adoption, Behavioral Decision Making, Digital Marketing +29

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