Publication | Closed Access
The effect of User's Informational‐Based Readiness on innovation acceptance
50
Citations
53
References
2009
Year
Customer SatisfactionInnovation AdoptionDigital MarketingTechnology AdoptionInternet BankingManagementBusiness Information SystemsUser AcceptanceUser ExperienceInformation ManagementInformational‐based ReadinessMarketingInnovationTechnology Acceptance ModelInteractive MarketingBusinessNew ApproachTechnologyInnovation Acceptance
Purpose – The purpose of this paper is to attempt to introduce a new approach to User's Informational‐Based Readiness (UIBR) for investigating the acceptance of marketing innovations such as Internet Banking (IB) services.
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