Concepedia

Horst Hart

HH

Statistics

Publications

3

Citations

50

H-Index

3

Active since

1994

Affiliations

Brownsville Public Library(Current)

Horst Hart is an author at Brownsville Public Library specializing in consumer theory, marketing management, and consumer culture.

Publications per year

1994–2002

3

Publications

3

A Comparison of Cultural Value Orientations as Reflected by Advertisements Directed at the General U.S. Market, the U.S. Hispanic Market, and the Mexican Market

Scott D. Roberts, Horst Hart · The Journal of Marketing Theory and Practice · 1997 · 22 citations

, , +17

Using Time to Generate Corporate Renewal

Horst Hart, Anders Berger · International Journal of Operations & Production Management · 1994 · 15 citations

, , +12

Symbols for Sale ... at Least for Now: Symbolic Consumption in Transition Economies

Irvine Clarke, Kathleen S. Micken, Horst Hart · ACR North American Advances · 2002 · 13 citations

, , +10

1–3 of 3