Concepedia

David Yorke

DY

Statistics

Publications

10

Citations

472

H-Index

10

Active since

1982

Affiliations

Manchester School of Architecture(Current)

University of Manchester

Manchester University

Institute of Science and Technology

David Yorke is an author at Manchester School of Architecture specializing in marketing, business, and marketing management.

Publications per year

1982–1994

10

Publications

10

Strategic Planning in Higher Education

Tony Conway, Stephen A. MacKay, David Yorke · International Journal of Educational Management · 1994 · 220 citations

Education, Educational Administration, Higher Education +12

The Use of Customer Portfolio Theory

David Yorke, George Droussiotis · Journal of Business and Industrial Marketing · 1994 · 77 citations

Management, Operations Management, Supply Chain Management +10

ACORN in the Political Marketplace

David Yorke, Seán Meehan · European Journal of Marketing · 1986 · 29 citations

Business, Marketing, Political Science +14

The Definition of Market Segments for Banking Services

David Yorke · European Journal of Marketing · 1982 · 27 citations

Business, Marketing, Marketing Management +14

Interactive perceptions of suppliers and corporate clients in the marketing of professional services: A comparison of accounting and legal services in the UK, Canada and Sweden

David Yorke · Journal of Marketing Management · 1990 · 27 citations

Business, Accounting, Marketing +10

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