Muhammad Ali Raza

The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Business Firms

Jaffar Abbas, Shahid Mahmood, Hashim Ali et al. · Sustainability · 2019 · 214 citations · Full text

Environmental Performance, Socially Responsible Product, Consumer Research +23

Toward a new understanding of environmental and financial performance through corporate social responsibility, green innovation, and sustainable development

Muddassar Sarfraz, İlhan Öztürk, Sunghoon Yoo et al. · Humanities and Social Sciences Communications · 2023 · 102 citations · Full text

Converting tourists into evangelists: Exploring the role of tourists’ participation in value co-creation in enhancing brand evangelism, empowerment, and commitment

Gustave Florentin Nkoulou Mvondo, Fengjie Jing, Khalid Hussain et al. · Journal of Hospitality and Tourism Management · 2022 · 45 citations · Full text

The Determinants of Purchase Intention towards Counterfeit Mobile Phones in Pakistan

Muhammad Ali Raza, Muhammad Abdul Ahad, Muhammad Adeel Shafqat et al. · Journal of Public Administration and Governance · 2014 · 42 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +24

The Perils of the Pandemic for the Tourism and Hospitality Industries: Envisaging the Combined Effect of COVID-19 Fear and Job Insecurity on Employees’ Job Performance in Pakistan

Jianmin Sun, Muddassar Sarfraz, Kausar Fiaz Khawaja et al. · Psychology Research and Behavior Management · 2022 · 33 citations · Full text