Gustave Florentin Nkoulou Mvondo

Publications

261

Citations

H-Index

2022

Active since

Affiliations

East China University of Science and Technology(Current)

Gustave Florentin Nkoulou Mvondo is an author at East China University of Science and Technology specializing in marketing, management, and customer satisfaction.

ORCID

Top concepts

MarketingBusinessManagementCustomer SatisfactionArtsTrustCultureTourismBrandingEngineering

Publications per year

2022–2023

Publications

I Am ChatGPT, the ultimate AI Chatbot! Investigating the determinants of users' loyalty and ethical usage concerns of ChatGPT

Ben Niu, Gustave Florentin Nkoulou Mvondo · Journal of Retailing and Consumer Services · 2023 · 139 citations

Conversational User Interface, Customer Satisfaction, Chatbot +13

Converting tourists into evangelists: Exploring the role of tourists’ participation in value co-creation in enhancing brand evangelism, empowerment, and commitment

Gustave Florentin Nkoulou Mvondo, Fengjie Jing, Khalid Hussain et al. · Journal of Hospitality and Tourism Management · 2022 · 45 citations · Full text

What's in the box? Investigating the benefits and risks of the blind box selling strategy

Gustave Florentin Nkoulou Mvondo, Fengjie Jing, Khalid Hussain · Journal of Retailing and Consumer Services · 2022 · 45 citations

Buying Behavior, Management, Business +7

Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism

Gustave Florentin Nkoulou Mvondo, Fengjie Jing, Khalid Hussain et al. · Frontiers in Psychology · 2022 · 32 citations · Full text

Customer Satisfaction, Digital Marketing, International Marketing +24

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