1
Publications
42
Citations
1
H-Index
2014
Active since
Affiliations
Islamia University of Bahawalpur(Current)
Muhammad Abdul Ahad is an author at Islamia University of Bahawalpur specializing in digital marketing, consumer research, and brand equity.
Top concepts
BrandingBusinessMarketingManagementAdvertisingBrand EquityBrand StrategyCounterfeitingBrand ManagementMobile Marketing
Publications per year
2014–2014
1
1
The Determinants of Purchase Intention towards Counterfeit Mobile Phones in Pakistan
Muhammad Ali Raza, Muhammad Abdul Ahad, Muhammad Adeel Shafqat et al. · Journal of Public Administration and Governance · 2014 · 42 citations · Full text
Customer Satisfaction, Consumer Uncertainty, Digital Marketing +24
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