Wen-yeh Huang

Sustaining iterative game playing processes in DGBL: The relationship between motivational processing and outcome processing

Wenhao David Huang, Wenhao David Huang, Wen-yeh Huang et al. · Computers & Education · 2010 · 251 citations

Social Sciences, Behavioral Sciences, Psychology +9

A preliminary validation of Attention, Relevance, Confidence and Satisfaction model‐based Instructional Material Motivational Survey in a computer‐based tutorial setting

Wenhao David Huang, Wen-yeh Huang, Heidi Diefes‐Dux et al. · British Journal of Educational Technology · 2005 · 159 citations

Education, Educational Assessment, Educational Measurement +9

Empowering salespeople: Personal, managerial, and organizational perspectives

Wen-yeh Huang · Psychology and Marketing · 2005 · 82 citations

Management, Marketing, Marketing Management +10

The Influence of Moral Philosophy on Retail Salespeople's Ethical Perceptions

Alan J. Dubinsky, Rajan Nataraajan, Wen-yeh Huang · Journal of Consumer Affairs · 2004 · 60 citations

Business, Marketing, Retail Management +13

Consumers' moral philosophies: identifying the idealist and the relativist

Alan J. Dubinsky, Rajan Nataraajan, Wen-yeh Huang · Journal of Business Research · 2005 · 52 citations

Humanities, Philosophy, Consumption Studies +7