1
Publications
16
Citations
1
H-Index
2020
Active since
Affiliations
Ho Chi Minh City Open University(Current)
Giang Truong Nguyen is an author at Ho Chi Minh City Open University specializing in consumer research, consumer behavior, and brand equity.
Top concepts
BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer BehaviorConsumer Research
Publications per year
2020–2020
1
1
Rows per page
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