Concepedia

Phuong Viet Le-Hoang

PV

7

Publications

171

Citations

7

H-Index

2020

Active since

Affiliations

Industrial University of Ho Chi Minh City(Current)

Ho Chi Minh City Open University

Phuong Viet Le-Hoang is an author at Industrial University of Ho Chi Minh City specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessCustomer SatisfactionInteractive MarketingConsumer BehaviorPurchase IntentionCommunicationAdvertising

Publications per year

2020–2021

7

Publications

7

Factors Affecting the Behavioral Intention and Behavior of Using E–Wallets of Youth in Vietnam

Trong Nhan Phan, Vi Truc Ho, Phuong Viet Le-Hoang · Journal of Asian Finance Economics and Business · 2020 · 41 citations · Full text

Behavioral Intention, Consumer Research, Technology Adoption +17

Factors affecting online purchase intention: the case of e-commerce on lazada

Phuong Viet Le-Hoang · Independent Journal of Management & Production · 2020 · 37 citations · Full text

Customer Satisfaction, Digital Marketing, Lazada E-commerce Website +20

The effects of Electronic Word of Mouth (eWOM) on the adoption of consumer eWOM information

Phuong Viet Le-Hoang · Independent Journal of Management & Production · 2020 · 21 citations · Full text

Customer Satisfaction, Ewom Information, Consumer Study +18

The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouth

Phuong Viet Le-Hoang · Independent Journal of Management & Production · 2020 · 21 citations · Full text

Online Customer Satisfaction, Customer Satisfaction, Online Convenience +17

Impact of electronic word of mouth to the purchase intention - the case of Instagram

Vi Truc Ho, Nhan Phan, Phuong Viet Le-Hoang · Independent Journal of Management & Production · 2021 · 20 citations · Full text

Customer Satisfaction, Shopping Intentions, Consumer Research +20

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