Concepedia

Vi Truc Ho

VT

3

Publications

77

Citations

3

H-Index

2020

Active since

Affiliations

Industrial University of Ho Chi Minh City(Current)

Vi Truc Ho is an author at Industrial University of Ho Chi Minh City specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessSocial InfluenceConsumer BehaviorPurchase IntentionCustomer SatisfactionInteractive MarketingArts

Publications per year

2020–2021

3

Publications

3

Factors Affecting the Behavioral Intention and Behavior of Using E–Wallets of Youth in Vietnam

Trong Nhan Phan, Vi Truc Ho, Phuong Viet Le-Hoang · Journal of Asian Finance Economics and Business · 2020 · 41 citations · Full text

Behavioral Intention, Consumer Research, Technology Adoption +17

Impact of electronic word of mouth to the purchase intention - the case of Instagram

Vi Truc Ho, Nhan Phan, Phuong Viet Le-Hoang · Independent Journal of Management & Production · 2021 · 20 citations · Full text

Customer Satisfaction, Shopping Intentions, Consumer Research +20

The relationship between brand equity and intention to buy: the case of convenience stores

Phuong Viet Le-Hoang, Giang Truong Nguyen, Huong Thanh Thi Phung et al. · Independent Journal of Management & Production · 2020 · 16 citations · Full text

Customer Satisfaction, Buying Behavior, Brand Equity +15

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