Concepedia

Donna L. Hoffman

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Publications

2

Citations

1.1K

H-Index

2

Active since

1997

Affiliations

George Washington University(Current)

Donna L. Hoffman is an author at George Washington University specializing in media marketing, marketing strategy, and marketing communication.

Top concepts

Publications per year

1997–2013

2

Publications

2

A New Marketing Paradigm for Electronic Commerce

Donna L. Hoffman · The Information Society · 1997 · 583 citations

, , +14

Social Commerce: A Contingency Framework for Assessing Marketing Potential

Manjit S. Yadav, Kristine De Valck, Thorsten Hennig‐Thurau et al. · Journal of Interactive Marketing · 2013 · 471 citations

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