Concepedia

Pradeep A. Rau

PA

Statistics

Publications

4

Citations

212

H-Index

4

Active since

1987

Affiliations

George Washington University(Current)

University of Delaware

Pradeep A. Rau is an author at George Washington University specializing in multinational enterprise strategy, international marketing strategy, and standardization in marketing.

Publications per year

1987–2017

4

Publications

4

Being Middle-class in India: A Way of Life

Pradeep A. Rau · SDMIMD Journal of Management · 2012 · 96 citations · Full text

, , +13

STANDARDISATION OF MARKETING STRATEGY BY MULTINATIONALS

Pradeep A. Rau, John F. Preble · International Marketing Review · 1987 · 93 citations

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Organizational Responses of U.S. Multinationals to EC-1992: An Empirical Study

James R. Krum, Pradeep A. Rau · Journal of International Marketing · 1993 · 13 citations

, , +14

Early-Stage of Innovations: Selection System Criteria for Funding U.S. Biotech SMEs

Mary Schoonmaker, George T. Solomon, Pradeep A. Rau · Journal of Small Business Management · 2017 · 10 citations

, , +12

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