Statistics
Publications
4
Citations
53
H-Index
4
Active since
1972
Affiliations
University of Delaware(Current)
James R. Krum is an author at University of Delaware specializing in business, marketing strategy, and marketing.
Publications per year
1972–1993
4
4
B for Marketing Research Departments
James R. Krum · Journal of Marketing · 1978 · 13 citations
B for Marketing research Departments
James R. Krum · Journal of Marketing · 1978 · 12 citations
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