Concepedia

Kizhekepat Sankaran

KS

Statistics

Publications

2

Citations

153

H-Index

2

Active since

1999

Affiliations

University of Strathclyde(Current)

Kizhekepat Sankaran is an author at University of Strathclyde specializing in marketing management, marketing strategy, and consumption studies.

Publications per year

1999–2012

2

Publications

2

The myth of the unique decomposability: specializing the Herfindahl and entropy measures?

William Acar, Kizhekepat Sankaran · Strategic Management Journal · 1999 · 105 citations

, , +10

Cultural pluralism: Uncovering consumption patterns in a multicultural environment

Catherine Demangeot, Kizhekepat Sankaran · Journal of Marketing Management · 2012 · 48 citations

, , +8

1–2 of 2