Concepedia

Kang Tan

KT

4

Publications

141

Citations

4

H-Index

2017

Active since

Affiliations

University of Nottingham Ningbo China(Current)

Kang Tan is an author at University of Nottingham Ningbo China specializing in marketing, management, and business.

Top concepts

MarketingManagementCultureBusinessConsumer CultureConsumer BehaviorConsumer ResearchArtsFashionJournalism

Publications per year

2017–2021

4

Publications

4

<i>Sang</i> subculture in post-reform China

Kang Tan, Shuxin Cheng · Global Media and China · 2020 · 60 citations · Full text

How counterfeit dominance affects luxury fashion brand owners’ perceptions: A cross-cultural examination

Lei Song, Yan Meng, Hua Chang et al. · Journal of Business Research · 2021 · 36 citations

Culture, Cross-cultural Examination, Consumer Culture +15

Integrating consumers’ motives with suppliers’ solutions to combat Shanzhai: A phenomenon beyond counterfeit

Yao Qin, Linda Hui Shi, Lei Song et al. · Business Horizons · 2017 · 24 citations

Consumer Decision Making, Consumer Culture, Management +7

International TV series distribution on Chinese digital platforms: Marketing strategies and audience engagement

Filippo Gilardi, Celia Lam, Kang Tan et al. · Global Media and China · 2018 · 21 citations · Full text

Audience Engagement, Digital Marketing, Emerging Media +24

Rows per page

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