Concepedia

Ashish Dubey

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Statistics

Publications

2

Citations

42

H-Index

2

Active since

2021

Affiliations

Indian Institute of Management Lucknow(Current)

Ashish Dubey is an author at Indian Institute of Management Lucknow specializing in interactive marketing, business, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchInteractive MarketingArtsJournalismPsychologyAdvertisingSocial Media

Publications per year

2021–2023

2

Publications

2

Celebrity selection in social media ecosystems: a flexible and interactive framework

Shekhar Shukla, Ashish Dubey · Journal of Research in Interactive Marketing · 2021 · 28 citations

Marketing Analytics, Consumer Research, Social Media Marketing +27

Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers

Satyam Mishra, Anubhav Mishra, Ashish Dubey et al. · Industrial Management & Data Systems · 2023 · 14 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +19

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