Concepedia

Gururaj Kidiyoor

GK

Statistics

Publications

2

Citations

32

H-Index

2

Active since

2019

Affiliations

T A Pai Management Institute(Current)

Gururaj Kidiyoor is an author at T A Pai Management Institute specializing in marketing management, marketing, and theory of planned behavior.

ORCID

Publications per year

2019–2023

2

Publications

2

Development and initial validation of a theory of planned behavior questionnaire: Assessment of purchase intentions towards products associated with CRM campaigns

Parthesh Shanbhag, Yogesh P. Pai, Gururaj Kidiyoor et al. · Cogent Business & Management · 2023 · 20 citations · Full text

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Perceived intrusiveness of rich media ads in online advertising: Evidences from young Indian travellers

Vinod E. Madhavan, Simon George, Gururaj Kidiyoor · Cogent Economics & Finance · 2019 · 12 citations · Full text

, , +17

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