Concepedia

Parthesh Shanbhag

PS

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Publications

1

Citations

20

H-Index

1

Active since

2023

Affiliations

T A Pai Management Institute(Current)

Parthesh Shanbhag is an author at T A Pai Management Institute specializing in consumer behavior analysis, cross-cultural consumer behavior, and theory of planned behavior.

ORCID

Publications per year

2023–2023

1

Publications

1

Development and initial validation of a theory of planned behavior questionnaire: Assessment of purchase intentions towards products associated with CRM campaigns

Parthesh Shanbhag, Yogesh P. Pai, Gururaj Kidiyoor et al. · Cogent Business & Management · 2023 · 20 citations · Full text

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