Concepedia

Simon George

SG

Statistics

Publications

2

Citations

39

H-Index

2

Active since

2019

Affiliations

T A Pai Management Institute(Current)

Simon George is an author at T A Pai Management Institute specializing in relationship marketing, psychology, and social sciences.

Publications per year

2019–2020

2

Publications

2

Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League

Giridhar B. Kamath, Shirshendu Ganguli, Simon George · International Journal of Sports Marketing and Sponsorship · 2020 · 27 citations

Social Sciences, Psychology, Social Psychology +10

Perceived intrusiveness of rich media ads in online advertising: Evidences from young Indian travellers

Vinod E. Madhavan, Simon George, Gururaj Kidiyoor · Cogent Economics & Finance · 2019 · 12 citations · Full text

Business, Marketing, Marketing Management +17

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