Arun Sharma

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Publications

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Active since

2017

Affiliations

Narsee Monjee Institute of Management Studies(Current)

Arun Sharma is an author at Narsee Monjee Institute of Management Studies specializing in behavioral decision making, business, and consumer research.

ORCID

Top concepts

BusinessEconomicsMarketingManagementConsumer ChoiceDecision TheoryDecision ScienceConsumer BehaviorConsumer ResearchBehavioral Science

Publications per year

2017–2024

Publications

Switching behaviour as a function of number of options: How much is too much for consumer choice decisions?

Arun Sharma, Shreekumar K. Nair · Journal of Consumer Behaviour · 2017 · 18 citations

Behavioral Decision Making, Choice Theory, Consumer Research +21

Exploring ethical frontiers of artificial intelligence in marketing

Harinder Hari, Arun Sharma, Sanjeev Verma et al. · Journal of Responsible Technology · 2024 · 15 citations · Full text

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